Have you heard of the DVD called “the Secret”? Well it isn’t such a secret anymore. The DVD was released in March 2006 and according to Time Magazine, the DVD has sold 500,000 units within the first 6 months. Today it sells well over 5,000 copies a day! It ranked in Amazon’s Top-5 sellers during Christmas week; and a tie-in hardcover book just entered the Top 10 on the New York times bestseller list.

The amazing thing about “the Secret” is that you won’t find it in your local Blockbuster or Barnes and Noble, it is selling briskly through new-age bookstores, New Thought churches like Unity and AGape and the official website at www.thesecret.tv. “It’s become the biggest selling item in the 30-year history of our store,” says Harmony Rose Allor, a buyer at West Hollywood’s popular metaphysical bookshop, The Bodhi Tree. it is “word-of-mouth” marketing at it best.

So what is the secret to “the Secret’s” success?
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