First of all, what is a blog trackback? A trackback is a type of
blog feature that is used to associate blog posts on different
blogs - or a way to notify a website or another blog that you
have published an entry that references it. The result of this
is that two or more different blogs are able to share readers.

The description above is a little hard to fathom so here is an
example. Say you just posted an article to your blog about Pit
Bull dog training. Now, as you are surfing the internet, you run
across a similar or related post on another blog. So, you could
use the trackback feature to notify the person who posted the
other post about Pit Bulls that there is a similar post on your
blog.
When your trackback, which is the permalink to your post, appears
on the other blog’s post, that blog’s readers find out that you
have something to say about Pit Bulls and may even pay your blog
a visit to find out more.

In order to create a trackback, you have to get the trackback URL
from the post where you want to send your trackback notification.
It will be shown on the blog as a Trackback URL or possibly a
Permalink. Once you have found it, copy the URL into the correct
place in your blog’s post. Your blog software will have some
notation like Trackback URL identified for where the Trackback
URL would go.

Once you have done this, save and republish your blog. Your blog
software will automatically send the Trackback ping to the target
blog’s post. So now your trackback, which is the permalink to
your post, will be listed on the other blog’s post after that
blog owner has approved it.

The trackback feature works by actually sending a ping from your
blog to the blog you are trackbacking to notify them of your
post. This also causes your post to be listed on the other blog,
after it has been approved of course.

Trackbacks should be used to elaborate on or add to a related
post. So if your post is on Pit Bulls, your trackback on another
blog should also be about that related subject and not one like
pet care in general or something like that. Blog comments can be
used for posting non specific comments on blogs where trackbacks
are topic related specific posts.

You may have noticed that by trackbacking you are essentially
placing your link (permalink) on another blog, which creates a
backlink to your blog. For this reason, when you set up your
blog, modify the permalink structure to be more search engine
friendly. This can be done a few different ways, but you want a
structure that ends up having keywords in it as opposed to having
more dynamic looking links.

By having the backlinks to your blog and by having them relevant
to the content of your blog, you now have the ability of
improving your blog’s page rank. Those backlinks will strengthen
both your link popularity and your link relevancy which will
bring your blog more organic search engine traffic.

It should be noted that trackbacks should be used with care and
not used as methods for spamming other people’s blogs.

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